AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps Performance in Brazil: Q1 2025
Explore the performance trends of the leading drawing and coloring apps in Brazil during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the drawing and coloring app market in Brazil showcased interesting trends across the top five apps. Data from Sensor Tower provides a detailed look at their performance, focusing on downloads, revenue, and active user statistics.
Paint by Number: Coloring Game from Oakever Games saw a notable rise in weekly downloads, reaching 178K by the end of March. Although revenue peaked at $153 in late January, it fluctuated before settling at $64. Active users showed a resurgence from 519K in late February to 745K by the end of March.
Color ASMR: Painting Book by iKame Games experienced a surge in downloads, peaking at 141K in early March. Active users rose from 1.1M in late January to 1.3M by the end of the quarter. However, the app did not generate any revenue during this period.
Zen Color - Color By Number, also from Oakever Games, observed increasing downloads, hitting a high of 98K in early March. Revenue saw an upward trajectory, reaching $137 in the same period. Active users grew consistently, peaking at 312K mid-March.
Happy Color®: Coloring Book by X-FLOW maintained steady revenue throughout the quarter, peaking at $227 in early March. Downloads showed a significant increase, reaching 119K in early March, while active users grew from 595K in early February to 694K by the end of March.
Disney Coloring World from StoryToys experienced fluctuations in both downloads and active users. Downloads hit a high of 109K at the beginning of March. Revenue peaked at $1.7K in early January but saw a decline to $1.1K by the end of the quarter. Active users varied, ending at 78K in late March.
For more detailed insights and data analysis, visit Sensor Tower.
